If you haven’t heard A2P messaging (SMS sent from a business) will be worth almost $60 BN by 2018, driving overall SMS revenues. The reach and reliability which SMS affords organisations looking to contact customers and employees remains far greater than many other forms of communication. And for organisations such as financial services or ticketing providers, SMS is the most secure and reliable option for business communications. Furthermore, almost all handsets can receive SMS. However, the fact is that OTT messaging platforms (IP Messaging) frequently do not inter-operate and there are still a significant number of people without data plans. This means IP messaging is not appropriate for business communication, Juniper Research finds.